Petsky Prunier Announces Transaction in the Direct Response Industry
October 2, 2006 (New York, NY) – Petsky Prunier is pleased to announce that InPulse Response Group (a portfolio company of Petra Capital, a private equity firm that provides equity and debt capital to high growth companies in the United States) has been sold to West Corporation.
InPulse is the leading independent provider of outsourced sales solutions to direct response marketers. Clients entrust InPulse with their most critical task – generating sales. InPulse is a leader in pay-per-performance marketing, and receives a commission for most of the sales it makes. The acquisition further bolsters West Corporation’s service offering to the direct response community.
A team from Petsky Prunier LLC, led by Sanjay Chadda, served as exclusive financial advisor to InPulse Response Group and initiated, structured and negotiated the transaction on behalf of the company.
"I can’t say enough good things about PPLLC and how they serve their clients. Our process could not have been run more efficiently or confidentially. They were sensitive to our needs and no matter what came up their advice was sound and filled with confidence. They were poised and professional throughout the process."
Steve Pittendrigh
Chief Executive Officer
InPulse Response Group
