Petsky Prunier Announces Transaction in the Data Analytics Industry
Petsky Prunier is pleased to announce that Cohorts, the pioneer in household-based segmentation, has been sold to IXI Corporation, an industry-leading financial segmentation and scoring solutions provider.
IXI's acquisition of Cohorts will provide clients with access to the most powerful consumer income, spending and wealth segmentation solutions available in the marketplace today to help marketers understand, target and communicate with consumers.
A team from Petsky Prunier LLC led by Michael Petsky and Matthew Kratter, served as exclusive financial advisor to Cohorts.
"Thanks to Petsky Prunier's market knowledge and their tireless work on our behalf, we found the right growth-oriented partner for our company and achieved good value and deal terms for our long-time investors."
Scott Schroeder
Chief Executive Officer, Cohorts
