Press
Petsky Prunier’s Chadda On FetchBack Sale To GSI Commerce
June 9, 2010
By John Ebbert
AdExchanger.com: Some think that Fetchback sold before the market collapsed for their services due to factors such as Google opening up self-serve retargeting. How do you respond?
Report: Online Ad Investments Spike, Targeting, RTB, and Self-Serve Attract Dollars
May 13, 2010
By Laurie Sullivan
Millions of dollars flowing into companies supporting online advertising through mergers and acquisitions, along with venture capital funding, signals a recovering industry.
Study Finds 'Transparency' Impedes Display Ad Growth
April 15, 2010
By Joe Mandese
A major reason why display continues to lag the growth in paid-search advertising is that major marketers are concerned by the increasing lack of "transparency" among ad networks and third-party aggregators of online display advertising.
Winterberry Group Releases Brand Safety Report – It’s Not Necessarily About Full Transparency For Marketers
April 14, 2010
By John Ebbert
AdSafe Media sponsored a new white paper by Winterberry Group called, "Beyond the Grey Areas: Transparency, Brand Safety and the Future of Online Advertising."
Consolidation Unlikely This Year for Mobile Ad Networks
October 12, 2009
By Rita Chang
Industry Experts Say Buyers Should Be Found Within Two Years
Counting on mobile to be the M&A spark that kicks off a new wave of deals? Don't hold your breath.
LATINTERACTIVO: Reporte de Tendencias Publicitarias 2009
June 7, 2009
By Martín Maslo
Petsky Prunier managing director Scott Wiggins writes on M&A in the online advertising space in Latin America.
No Sellers' Market For Traditional Shops
June 6, 2009
By Noreen O'Leary
M&A activity has not picked up as buyers look for transformation, not client lists
In the past month, there have been some ripples in the otherwise lethargic industry M&A marketplace. Sapient announced it would acquire independent Nitro in a $50 million deal, while Microsoft's Razorfish is said to be in play.
ZelnickMedia Grabs Infomercial Distributor
June 16, 2009
By Richard Morgan
ZelnickMedia Corp. breathed life into the private equity sector Tuesday by announcing a three-way investment in a Midwestern direct response television media company.
Network buys
April 17, 2009
By Chris Nolter
Department store proprietor John Wanamaker is famously said to have quipped, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." The founder of Wanamaker's department store is known as the "father of modern advertising."
Mobile-Ad Firm Gets Hitched
March 23, 2009
By Emily Steel
SmartReply Buys mSnap, Signaling New Consolidation
Petsky Prunier estimates that since January 2006, about 20 mobile-marketing companies have been acquired for a total of about $900 million. A handful of those deals exceeded $100 million, including the $275 million acquisition of Qpass by Amdocs, a provider of customer-management software, and the $250 million acquisition of M-Cube by Verisign, both in 2006. By comparison, today's acquisition costs are expected to be a bargain, says Mike Petsky, partner at Petsky Prunier.
Study: No Relief in Sight for Battered M&A Market
January 5, 2009
By Rupal Parekh
Media and Marketing Space Sees Number of Deals, Value Plummet in '08
A worsening business environment prompted a staggering drop last quarter in mergers and acquisitions for the marketing, advertising and digital media industries, data released today shows.
Petsky Prunier: Digital Ad Mergers Plummet
January 12, 2009
By Fred Aun
Mergers, acquisitions and investments in the interactive ad industry dropped sharply last year,
according to a new Petsky Prunier report.
M&A Report: Social Trumps Mobile for Advertisers
July 16, 2008
By Kristina Knight
Advertisers are always looking for a solution to the dreaded ROI problem and this usually means marketers are among the first to jump onto new platforms. This seems to have been a mistake according to a recent report from Petsky Prunier.
Sorrell Digs Deep to Snag TNS
July 14, 2008
By Michael Bush
The Question For Analysts Is Whether He's Paying Too Much to Be the Biggest
Martin Sorrell wants WPP to become the biggest marketing-services conglomerate in the world — but at what price?
He spent big to buy Madison Avenue giant Young & Rubicam and digital outfit 24/7, only to see his company's share price decline after the deals. Now the WPP Group chief's persistent and aggressive bids for the research behemoth TNS have some wondering whether he is at risk of overpaying in his quest to further grow and diversify WPP.
Mobile Not Getting The Cash, Social Media Is…
July 14, 2008
An article in Online Media Daily this morning discussed a new study that may surprise some of you out there. It discussed where venture capital funding has gone in the fist quarter of 2008 compared to last year. More specifically, where the money went in regards to Ad-Network, Social Media, and Mobile startups.
M&A Update: Ad Networks, Social Media Win, But Mobile Loses Out In 2008
July 14, 2008
By Tameka Kee
Social media companies and ad networks continue to curry favor with investors, according to the latest M&A report from Petsky Prunier. In the first half of 2008, VC firms and strategic investors pumped nearly $1.5 billion into social media companies and almost $760 million into ad networks and exchanges.
M&A Dollar Volume Drops 26% in First Half
July 9, 2008
By Chantal Todé
The transactional dollar volume for the merger and acquisition activity in the marketing, advertising and digital media industries declined 26% during the first half of 2008 for a total of $19.7 billion, according to investment bank Petsky Prunier's Deal Notes.
Merger Activity Rises, Value Falls: Petsky Prunier
July 9, 2008
By Larry Riggs
Merger and acquisition activity in the marketing, advertising and digital media industries remained strong during the first six months of 2008, with $19.7 billion in estimated transaction value and a total of 398 deals, according to investment bank Petsky Prunier.
Digital Video a Bright Spot in Slowing Media M&A Activity
July 9, 2008
By Angus Robertson
The average value of merger and acquisition activity in the US marketing, advertising and digital media industries declined in the first half of this year. While the number of transactions was up 21% compared to the first six months of 2007, dollar volume was down 26% , according to investment bankers Petsky Prunier.
P.E. Pushes Marketing, Advertising M&A
July 7, 2008
Private equity activity helped drive a growing number of deals in the marketing, advertising and digital media industries, according to a new study.
The number of p.e. and venture capital firms completing at least three mergers and acquisitions transactions in the first half more than tripled compared to the same period last year, according to investment bank Petsky Prunier.
M&A Deal Value Down in Advertising, Marketing and Digital Media
July 2, 2008
By Carol Krol
M&A deal value in marketing, advertising and digital media decreased 26% in the first half of 2008, according to Petsky Prunier, an investment bank that serves those industries. Petsky Prunier tracked a total $19.7 billion in transaction value for the first half. There were 398 deals, up 21% compared with the same period last year.
DM M&A Activity Up, But Total Value Down
July 1, 2008
The direct marketing industry generated $19.7 billion in transaction value among the 398 deals tracked by investment bank Petsky Prunier during the first half of 2008. While the number of transactions jumped 21% from the first half of 2007, the value of the transactions fell from $26.8 billion a year ago. The drop was in part due to the soft economy, and in part due to two exceptionally large transactions a year ago.
PetskyPrunier launches redesigned Web site
June 2, 2008
New York—Investment bank Petsky Prunier announced the
rollout of a redesigned Web site at www.petskyprunier.com. The
revamped site features news, information and research on M&A
activity in the marketing, advertising and media industries.
The Urge To Merge
May 9, 2008
By Kory Kredit
In the movie “You’ve Got Mail,” Joe Fox (Tom Hanks) is an executive with the fictional FoxBooks bookstore chain. Its mission is to dominate the market and make the local neighborhood bookstore — in this case, The Shop Around the Corner, owned by Kathleen Kelly (Meg Ryan) — obsolete.
unitedBIT
April 15, 2008
Petsky Prunier: Investment activity in the digital media industries was strong throughout Q12008
unitedBIT
April 15, 2008
The next big shift of mobile marketing
Media M&A Roundup: More Deals Worth More Money In Q1
April 14, 2008
By Dan Frommer
Media and advertising deals accelerated sharply last quarter, with more deals worth more money, according to a roundup published today by investment bank Petsky Prunier. This despite a slowing economy and iffy credit market.
Petsky Prunier: M&A Activity healthy despite softening economy
April 14, 2008
Despite a slowdown in the economy and a tightening of the credit markets, investment activity in the marketing, advertising and digital media industries was strong in the first quarter, according to a new report by marketing investment bank Petsky Prunier.
DMNews
April 11, 2008
By Chantal Todé
Some banks are displaying a lack of confidence in catalog and multichannel retail operations. Several multichannel merchants have closed or warned that they may have to cease operations after financing has dried up.
Master the Art of Digital Conversation at ad:tech San Francisco
March 5, 2008
ad:tech San Francisco, an interactive marketing and technology conference and exhibition, will be held April 15-17 at the Moscone Center in San Francisco. Attendees will learn how to become masters of two-way conversation in the expanding world of digital marketing.
Dealing with the downturn: Economic worries prompt some to shift strategy
February 11, 2008
By Kate Maddox
While the majority of b-to-b marketers are not revising their marketing budgets in response to concerns about the economy, others are tightening their belts and making adjustments in their strategies this year, according to an exclusive survey by BtoB…
John Prunier, partner, Petsky Prunier comments: "What has occurred in the last month alone is that the availability of debt to support these acquisitions, particularly by buyout firms, has started to affect the midmarket." He noted that toward the end of last year, the ability to finance multibillion-dollar deals was beginning to become constrained as the cost of debt increased and the number of lenders interested in originating loans in support of such deals diminished.
Will 2008 see an M&A bust or boom?
February 4, 2008
By Lauren Bell
According to Petsky Prunier LLC's annual review, the number of M&A-related transactions in the market¬ing sector rose by nearly 63% in 2007, compared to the amount in 2006. In the past few weeks, InfoUSA picked up Direct Media, ALC closed on its acqui¬sition of MKTG Services' List Manage¬ment Division and Harte-Hanks grew its European footprint by acquiring UK-based Mason-Zimbler.
Slowing M&A Market Good -- and Bad -- for You
There May Be Fewer Deals, but There Also Will Be Fewer Parties Bidding Up Prices
January 21, 2008
By Abbey Klaassen
The mergers-and-acquisitions outlook for 2008 appears much more modest than the whirlwind that was 2007, thanks to talk of a recession, bleak ad-spending projections and a credit crunch that may eliminate many financial buyers from the market. Add to that a general perception that anything internet-related is mired in a valuation bubble on track to burst sometime between now and, well, when the "Transformers" sequel comes out.
Marketing Industry M&A: 2007
January 21, 2008
Marketing industry 2007 M&A volume topped $60 billion, nearly double the volume of 2006, says investment bank Petsky Prunier.
The Top Ten Internet Companies Sold in 07
January 21, 2008
Investment bankers Petsky Prunier released a report that says the Digital Content & Commerce market was active in 2007. 215 deals were closed with an estimated value of $7.5 billion. User-generated content and online social networking rank among deals. Those types of companies accounted for a cool third of all deals with a 2.1 B valuation.
For sellers of e-commerce companies, 2007 was a very good year
January 18, 2008
Buyers and sellers in what investment bankers Petsky Prunier describe as the Digital Content & Commerce market were active in 2007, closing 215 deals with an estimated transaction value of $7.5 billion. The number of transactions more than doubled from 101 in 2006, while the deal value more than tripled from $2.4 billion, Petsky Prunier reports.
Marketing M&A Activity At Record Level In 2007: Study
January 16, 2008
The 758 mergers and acquisitions within the marketing sector were valued at $60.3 billion -- record levels for both quantity and total worth of all transactions, according to Petsky Prunier LLC. Microsoft, which purchased 11 companies, was the most active dealmaker, followed by Google which consummated eight transactions and Landmark Communications and WPP Group, which racked up seven apiece.
2007 another banner year for marketing M&A
January 16, 2008
By Chantal Todé
Despite all the rumblings about the economy in the second half of last year, the number of merger and acquisition-related transactions in the marketing sector increased by 63% in 2007 compared to the previous year, while aggregate deal value nearly doubled for a total of $60.3 billion, according to specialty investment bank Petsky Prunier LLC's annual review.
Media M&A Outlook For ‘08: Prognostications From Berkery Noyes, Petsky Prunier & AdMediaPartners
January 15, 2008
By Rafat Ali
Three media and marketing investment banks have come out with their 2007 review and 2008 prognostications on the M&A (we reported on rival bank Jordan Edmiston Group’s report earlier this month). Interesting reports from Berkery Noyes, AdMedia Partners and Petsky Prunier.
Record number of marketing sector M&A deals in 2007
January 15, 2008
By Carol Krol
Marketing sector mergers and acquisitions totaled a record 758 deals in 2007, with a combined value of $60.3 billion, according to marketing services investment banker Petsky Prunier, which released its “2007 Year-End Marketing Sector M&A Review” on Tuesday.
Petsky Prunier’s Chadda On FetchBack Sale To GSI Commerce
June 9, 2010
By John Ebbert
AdExchanger.com: Some think that Fetchback sold before the market collapsed for their services due to factors such as Google opening up self-serve retargeting. How do you respond?
Report: Online Ad Investments Spike, Targeting, RTB, and Self-Serve Attract Dollars
May 13, 2010
By Laurie Sullivan
Millions of dollars flowing into companies supporting online advertising through mergers and acquisitions, along with venture capital funding, signals a recovering industry.
Study Finds 'Transparency' Impedes Display Ad Growth
April 15, 2010
By Joe Mandese
A major reason why display continues to lag the growth in paid-search advertising is that major marketers are concerned by the increasing lack of "transparency" among ad networks and third-party aggregators of online display advertising.
Winterberry Group Releases Brand Safety Report – It’s Not Necessarily About Full Transparency For Marketers
April 14, 2010
By John Ebbert
AdSafe Media sponsored a new white paper by Winterberry Group called, "Beyond the Grey Areas: Transparency, Brand Safety and the Future of Online Advertising."
Consolidation Unlikely This Year for Mobile Ad Networks
October 12, 2009
By Rita Chang
Industry Experts Say Buyers Should Be Found Within Two Years
Counting on mobile to be the M&A spark that kicks off a new wave of deals? Don't hold your breath.
LATINTERACTIVO: Reporte de Tendencias Publicitarias 2009
June 7, 2009
By Martín Maslo
Petsky Prunier managing director Scott Wiggins writes on M&A in the online advertising space in Latin America.
No Sellers' Market For Traditional Shops
June 6, 2009
By Noreen O'Leary
M&A activity has not picked up as buyers look for transformation, not client lists
In the past month, there have been some ripples in the otherwise lethargic industry M&A marketplace. Sapient announced it would acquire independent Nitro in a $50 million deal, while Microsoft's Razorfish is said to be in play.
ZelnickMedia Grabs Infomercial Distributor
June 16, 2009
By Richard Morgan
ZelnickMedia Corp. breathed life into the private equity sector Tuesday by announcing a three-way investment in a Midwestern direct response television media company.
Network buys
April 17, 2009
By Chris Nolter
Department store proprietor John Wanamaker is famously said to have quipped, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." The founder of Wanamaker's department store is known as the "father of modern advertising."
Mobile-Ad Firm Gets Hitched
March 23, 2009
By Emily Steel
SmartReply Buys mSnap, Signaling New Consolidation
Petsky Prunier estimates that since January 2006, about 20 mobile-marketing companies have been acquired for a total of about $900 million. A handful of those deals exceeded $100 million, including the $275 million acquisition of Qpass by Amdocs, a provider of customer-management software, and the $250 million acquisition of M-Cube by Verisign, both in 2006. By comparison, today's acquisition costs are expected to be a bargain, says Mike Petsky, partner at Petsky Prunier.
Study: No Relief in Sight for Battered M&A Market
January 5, 2009
By Rupal Parekh
Media and Marketing Space Sees Number of Deals, Value Plummet in '08
A worsening business environment prompted a staggering drop last quarter in mergers and acquisitions for the marketing, advertising and digital media industries, data released today shows.
Petsky Prunier: Digital Ad Mergers Plummet
January 12, 2009
By Fred Aun
Mergers, acquisitions and investments in the interactive ad industry dropped sharply last year, according to a new Petsky Prunier report.
M&A Report: Social Trumps Mobile for Advertisers
July 16, 2008
By Kristina Knight
Advertisers are always looking for a solution to the dreaded ROI problem and this usually means marketers are among the first to jump onto new platforms. This seems to have been a mistake according to a recent report from Petsky Prunier.
Sorrell Digs Deep to Snag TNS
July 14, 2008
By Michael Bush
The Question For Analysts Is Whether He's Paying Too Much to Be the Biggest
Martin Sorrell wants WPP to become the biggest marketing-services conglomerate in the world — but at what price?
He spent big to buy Madison Avenue giant Young & Rubicam and digital outfit 24/7, only to see his company's share price decline after the deals. Now the WPP Group chief's persistent and aggressive bids for the research behemoth TNS have some wondering whether he is at risk of overpaying in his quest to further grow and diversify WPP.
Mobile Not Getting The Cash, Social Media Is…
July 14, 2008
An article in Online Media Daily this morning discussed a new study that may surprise some of you out there. It discussed where venture capital funding has gone in the fist quarter of 2008 compared to last year. More specifically, where the money went in regards to Ad-Network, Social Media, and Mobile startups.
M&A Update: Ad Networks, Social Media Win, But Mobile Loses Out In 2008
July 14, 2008
By Tameka Kee
Social media companies and ad networks continue to curry favor with investors, according to the latest M&A report from Petsky Prunier. In the first half of 2008, VC firms and strategic investors pumped nearly $1.5 billion into social media companies and almost $760 million into ad networks and exchanges.
M&A Dollar Volume Drops 26% in First Half
July 9, 2008
By Chantal Todé
The transactional dollar volume for the merger and acquisition activity in the marketing, advertising and digital media industries declined 26% during the first half of 2008 for a total of $19.7 billion, according to investment bank Petsky Prunier's Deal Notes.
Merger Activity Rises, Value Falls: Petsky Prunier
July 9, 2008
By Larry Riggs
Merger and acquisition activity in the marketing, advertising and digital media industries remained strong during the first six months of 2008, with $19.7 billion in estimated transaction value and a total of 398 deals, according to investment bank Petsky Prunier.
Digital Video a Bright Spot in Slowing Media M&A Activity
July 9, 2008
By Angus Robertson
The average value of merger and acquisition activity in the US marketing, advertising and digital media industries declined in the first half of this year. While the number of transactions was up 21% compared to the first six months of 2007, dollar volume was down 26% , according to investment bankers Petsky Prunier.
P.E. Pushes Marketing, Advertising M&A
July 7, 2008
Private equity activity helped drive a growing number of deals in the marketing, advertising and digital media industries, according to a new study.
The number of p.e. and venture capital firms completing at least three mergers and acquisitions transactions in the first half more than tripled compared to the same period last year, according to investment bank Petsky Prunier.
M&A Deal Value Down in Advertising, Marketing and Digital Media
July 2, 2008
By Carol Krol
M&A deal value in marketing, advertising and digital media decreased 26% in the first half of 2008, according to Petsky Prunier, an investment bank that serves those industries. Petsky Prunier tracked a total $19.7 billion in transaction value for the first half. There were 398 deals, up 21% compared with the same period last year.
DM M&A Activity Up, But Total Value Down
July 1, 2008
The direct marketing industry generated $19.7 billion in transaction value among the 398 deals tracked by investment bank Petsky Prunier during the first half of 2008. While the number of transactions jumped 21% from the first half of 2007, the value of the transactions fell from $26.8 billion a year ago. The drop was in part due to the soft economy, and in part due to two exceptionally large transactions a year ago.
PetskyPrunier launches redesigned Web site
June 2, 2008
New York—Investment bank Petsky Prunier announced the rollout of a redesigned Web site at www.petskyprunier.com. The revamped site features news, information and research on M&A activity in the marketing, advertising and media industries.
The Urge To Merge
May 9, 2008
By Kory Kredit
In the movie “You’ve Got Mail,” Joe Fox (Tom Hanks) is an executive with the fictional FoxBooks bookstore chain. Its mission is to dominate the market and make the local neighborhood bookstore — in this case, The Shop Around the Corner, owned by Kathleen Kelly (Meg Ryan) — obsolete.
unitedBIT
April 15, 2008
Petsky Prunier: Investment activity in the digital media industries was strong throughout Q12008
unitedBIT
April 15, 2008
The next big shift of mobile marketing
Media M&A Roundup: More Deals Worth More Money In Q1
April 14, 2008
By Dan Frommer
Media and advertising deals accelerated sharply last quarter, with more deals worth more money, according to a roundup published today by investment bank Petsky Prunier. This despite a slowing economy and iffy credit market.
Petsky Prunier: M&A Activity healthy despite softening economy
April 14, 2008
Despite a slowdown in the economy and a tightening of the credit markets, investment activity in the marketing, advertising and digital media industries was strong in the first quarter, according to a new report by marketing investment bank Petsky Prunier.
DMNews
April 11, 2008
By Chantal Todé
Some banks are displaying a lack of confidence in catalog and multichannel retail operations. Several multichannel merchants have closed or warned that they may have to cease operations after financing has dried up.
Master the Art of Digital Conversation at ad:tech San Francisco
March 5, 2008
ad:tech San Francisco, an interactive marketing and technology conference and exhibition, will be held April 15-17 at the Moscone Center in San Francisco. Attendees will learn how to become masters of two-way conversation in the expanding world of digital marketing.
Dealing with the downturn: Economic worries prompt some to shift strategy
February 11, 2008
By Kate Maddox
While the majority of b-to-b marketers are not revising their marketing budgets in response to concerns about the economy, others are tightening their belts and making adjustments in their strategies this year, according to an exclusive survey by BtoB…
John Prunier, partner, Petsky Prunier comments: "What has occurred in the last month alone is that the availability of debt to support these acquisitions, particularly by buyout firms, has started to affect the midmarket." He noted that toward the end of last year, the ability to finance multibillion-dollar deals was beginning to become constrained as the cost of debt increased and the number of lenders interested in originating loans in support of such deals diminished.
Will 2008 see an M&A bust or boom?
February 4, 2008
By Lauren Bell
According to Petsky Prunier LLC's annual review, the number of M&A-related transactions in the market¬ing sector rose by nearly 63% in 2007, compared to the amount in 2006. In the past few weeks, InfoUSA picked up Direct Media, ALC closed on its acqui¬sition of MKTG Services' List Manage¬ment Division and Harte-Hanks grew its European footprint by acquiring UK-based Mason-Zimbler.
Slowing M&A Market Good -- and Bad -- for You
There May Be Fewer Deals, but There Also Will Be Fewer Parties Bidding Up Prices
January 21, 2008
By Abbey Klaassen
The mergers-and-acquisitions outlook for 2008 appears much more modest than the whirlwind that was 2007, thanks to talk of a recession, bleak ad-spending projections and a credit crunch that may eliminate many financial buyers from the market. Add to that a general perception that anything internet-related is mired in a valuation bubble on track to burst sometime between now and, well, when the "Transformers" sequel comes out.
Marketing Industry M&A: 2007
January 21, 2008
Marketing industry 2007 M&A volume topped $60 billion, nearly double the volume of 2006, says investment bank Petsky Prunier.
The Top Ten Internet Companies Sold in 07
January 21, 2008
Investment bankers Petsky Prunier released a report that says the Digital Content & Commerce market was active in 2007. 215 deals were closed with an estimated value of $7.5 billion. User-generated content and online social networking rank among deals. Those types of companies accounted for a cool third of all deals with a 2.1 B valuation.
For sellers of e-commerce companies, 2007 was a very good year
January 18, 2008
Buyers and sellers in what investment bankers Petsky Prunier describe as the Digital Content & Commerce market were active in 2007, closing 215 deals with an estimated transaction value of $7.5 billion. The number of transactions more than doubled from 101 in 2006, while the deal value more than tripled from $2.4 billion, Petsky Prunier reports.
Marketing M&A Activity At Record Level In 2007: Study
January 16, 2008
The 758 mergers and acquisitions within the marketing sector were valued at $60.3 billion -- record levels for both quantity and total worth of all transactions, according to Petsky Prunier LLC. Microsoft, which purchased 11 companies, was the most active dealmaker, followed by Google which consummated eight transactions and Landmark Communications and WPP Group, which racked up seven apiece.
2007 another banner year for marketing M&A
January 16, 2008
By Chantal Todé
Despite all the rumblings about the economy in the second half of last year, the number of merger and acquisition-related transactions in the marketing sector increased by 63% in 2007 compared to the previous year, while aggregate deal value nearly doubled for a total of $60.3 billion, according to specialty investment bank Petsky Prunier LLC's annual review.
Media M&A Outlook For ‘08: Prognostications From Berkery Noyes, Petsky Prunier & AdMediaPartners
January 15, 2008
By Rafat Ali
Three media and marketing investment banks have come out with their 2007 review and 2008 prognostications on the M&A (we reported on rival bank Jordan Edmiston Group’s report earlier this month). Interesting reports from Berkery Noyes, AdMedia Partners and Petsky Prunier.
Record number of marketing sector M&A deals in 2007
January 15, 2008
By Carol Krol
Marketing sector mergers and acquisitions totaled a record 758 deals in 2007, with a combined value of $60.3 billion, according to marketing services investment banker Petsky Prunier, which released its “2007 Year-End Marketing Sector M&A Review” on Tuesday.
