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"Good listeners, great understanding of our business and a network of relationships that helps turn opportunities into accomplishments. Petsky Prunier doesn’t waste a minute. They get results."

Patrick O’Rahilly
President & CEO, Aspen Marketing Services
Home > Leadership Team > Michael Petsky, Partner

Michael Petsky, Partner

Michael Petsky is recognized as one of the foremost experts on marketing, advertising and digital media industry trends and strategies for maximizing shareholder value. He has more than 20 years of experience providing investment banking, strategic consulting and industry intelligence services to direct marketing, interactive advertising and related industry companies.

Prior to co-founding Petsky Prunier and its strategic consulting affiliate Winterberry Group, Mr. Petsky was a Managing Director at Gruppo, Levey & Company, a boutique investment bank with a specialization in the catalog industry. In 1992, he founded Information Authorities, a competitive intelligence and industry research firm serving direct marketing companies. He sold that business to Gruppo, Levey in 1994. Previously, Mr. Petsky held positions at the industry's largest trade group, the Direct Marketing Association, and Sequa Corp., a Fortune 200 aerospace company.

A highly sought speaker, Mr. Petsky has been a guest lecturer at New York University's Direct Marketing Program. He has presented at numerous industry events, including those of the Direct Marketing Association, American Telemarketing Association, Mailing & Fulfillment Services Association Conferences, Business Direct Group, and the Direct Marketing Club of New York. In addition, he was a founding member of the DMA's New Media and Investor Relations Committees.

Mr. Petsky holds a B.S. in marketing from the State University of New York College at Fredonia and an M.B.A. in finance from Fordham University.